The True Market Value of your Home
The market value of your home is not:
- What you have in it.
- What you need to get out of it.
- What it is appraised for.
- What you heard your neighbor’s house sold for.
- What the tax office says it is worth.
- Based on memories and treasures.
- Based on the price of homes where you are moving.
The true market value of your home is:
What a buyer is willing to pay for the property – today.
- Based on today’s market
- Based on today’s competition
- Based on today’s financing
- Based on today’s economic conditions
- Based on the buyer’s perception of the property condition.
- Based on location.
- Based on normal market time.
As a seller you control:
- The price you ask
- Condition of the property
- Access to the property
As a seller you DO NOT control:
- Market Condition
- The motivation of competition
- Value (buyer’s perception)
- Warning Signs:
- Agent eliminationIf agents are not previewing, or if they preview, but do not show it, they are eliminating your property.
- Buyer eliminationIf your home is being shown with no results, buyers are finding better properties in your price range.
In either case, this is an indication that your home is not priced at current market value. REMEMBER: Price Overcomes All Objections.
THAT BEING SAID: The agent you choose should not be based solely on the price they tell you. The agent you choose should be the one with the highest competence and intelligence…the one that can best enhance the buyer’s perception of value, to obtain the highest price possible. It’s all about the Marketing Plan. The best marketing plan for you is based on your needs and your time frame. Starting at a “high” price is always an option. The True Market Value of your Home